Our Team

Christine Seed headshot.jpeg

Christine Seed

Christine is passionate about the local economy and helping small business owners thrive. She is the founder of a graphic design business, Detail & Design Studio. Christine is also the founder of WE Collective, a community of women business owners and entrepreneurs in Durham that is now home to over 140 members. Christine received her undergraduate degree in Communications from University of California Berkeley and her Master's in Public Health from UNC Chapel Hill. She worked in academic research and publishing for many years before leaving cubicle life behind in favor of running her own business. After serving on the Sustain-a-Bull board of directors for several years, Christine took on the role of Executive Director in order to revive and expand Sustain-a-Bull’s core mission to help local independent businesses flourish. A California native, she is proud to call Durham her forever home. She lives near Ninth Street with her husband and three young sons.

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Paige Welch

Paige is dedicated to working at the intersection of the arts, advocacy, and community building. She came to Durham ten years ago to attend Duke University, where she earned her PhD in United States history with a focus on twentieth century social movements. Soon realizing the transient life of an academic was not for her, Paige settled in Durham permanently with her partner and young daughter. She is a painter, graphic designer, and enthusiastic advocate for public education in North Carolina. Paige is excited to design programs that put our independent local businesses at the forefront of building an inclusive, prosperous, and one of a kind city.  

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